Welcome to gamification, a great way to encourage your users to explore your venue and to engage with other users within your event.
The EventsCase gamification product can be used in two different ways, augmented reality which involves locating and scanning puzzle pieces around a venue or a points-based game that entails scanning a QR code of an exhibitor or favouriting speakers and sessions.
All images have been captured on an Android device so may vary slightly on iOS.
Points Tally Game
Initial Set-Up
Within the event app, you will need to add the Leaderboard internal module. We will look at the display further once we have covered the mechanics behind it. (The leaderboard module has the same privacy options for ticket and delegate categories)
Creating the Rules
The next step will be to configure how the game is to be played. To do this select the Gamification tab within the event app option menu.
This opens up the game rule configuration area. To set the rules of the game, select +Add reward rule.
There are 4 fields that can be used to establish the rules.
Action Type - what the user/attendee has to do to gain points.
Strategy - How often points are awarded for each action. For context,
EVERY TIME - The user will receive points for each speaker, session etc. favourited.
FIRST TIME - The user only receives points the first time they favourite a speaker/session, etc. (all other speakers/sessions favourited afterwards will not contribute points).
Total Points - In here you will set how many points the user receives for each action. So the game can be tailored to earn more points for one type of action than another.
Once the rules have been established, they will be visible to the event organiser within the Gamification tab.
User Experience
Your users can track their progress via the leaderboard icon within the event app
There are two views available - general and you.
Your users will appear within the leaderboard once they start earning points. The Top 10 scores will appear in the general tab. For users with the same score, the positioning within the table is based on a first actioned/scored basis. So although Andreea and Jon are both on 30 points, Andreea reached her total first, thus gaining gold on the podium!
Within the You tab, the position of that user will be displayed.
Confirming a Winner
Whatever rules and points allocation you have decided on, the leaderboard will show who has recorded the highest points tally. If the same points tally is achieved, it will show the first one to achieve it.
It would be worthwhile having clear guidelines as to what the user should do to submit their tally. This could be either to send a screenshot or present their device at the reception desk, but we'll leave this up to you — it's your game and your rules!
QR Scanning Game
Exhibitor Stands & QR Code Reading
To use this functionality, the exhibitor area product must be active.
This part of gamification has been designed to encourage engagement and drive attendees around the venue. This is done by producing a unique QR code for every exhibitor that attendees will need to scan with their mobile device. You will need to follow the Points Tally Initial Set Up to allocate points for visiting/scanning an exhibitor.
Creating Exhibitor Profiles and QR Generation
The first steps required will be for you to create exhibitor profiles within the exhibitor area. Please refer to the Exhibitor User Manual for details on how to do this.
Once exhibitor profiles have been created/added, you will need to select QR codes from the Exhibitor product's menu and tick Activate QR code generation. This action will make a significant change within the event app icon menu.
The standard exhibitor icon looks like this in both the event app interactive menu (platform) and on the user's mobile device.
However, once the QR Activation option has been ticked the icon on the mobile device changes by adding a QR symbol into the Exhibitor Icon.
Note: The icon on the platform interactive display does not change.
Sending the QR Codes
Once you have added your exhibitors to the platform, you will need to generate and send the QR codes via email to yourself or a colleague. If more exhibitor profiles are added at a later stage, you will need to resend the email again so that the new exhibitors are included. (The previously generated codes for the existing exhibitors will stay the same)
Once Generate QR Codes has been activated, a message appears advising that the QR’s are being generated and that they will be sent to the provided email address.
The QR’s will be included as a PDF file attached to the email.
You will need to download the PDF document which you can then either print or send each individual QR to the respective Exhibitor. This unique QR code will then need to be displayed on the wall or desk of the relevant exhibitor stand. It may be that you decide the staff members on the stand will only show it to visitors that they actually speak to? How this works is up to you!
User Experience
From a user perspective, we now refer back to the event app. When you access the exhibitor icon, you’ll see this layout. The titles are self-explanatory.
To move an exhibitor from Not Visited to Visited the user will need to scan the unique QR code of that exhibitor. To do this the user will need to press the QR icon.
This is an image from an Android device, the positioning on an iOS device may vary slightly.
When the QR icon is pressed, a pop up will show asking if the user would like to share their details with that exhibitor.
Once a decision has been made (Yes/No), the QR scanner screen appears. The user will then need to scan the QR code presented to them (or find where it is located on the exhibitor stand).
Note: You will need to allow the app access to your camera for the QR scanning facility
In the ALL tab, a location symbol now appears as a quick visual indicator. That same exhibitor will also appear in Visitedand will be removed from Not Visited. There is a visual reference as to how many exhibitor stands have been scanned.
Confirming a Winner
Whatever rules and points allocation you have decided on, the leaderboard will show who has recorded the highest points tally. If the same points tally is achieved, it will show the first one to achieve it.
It would be worthwhile having clear guidelines as to what the user should do to submit their tally. This could be either to send a screenshot or present their device at the reception desk, but we'll leave this up to you — it's your game and your rules!
Augmented Reality - 3D Puzzle Piece Scanning
This was the original gamification concept released by EventsCase. The game is based on the event attendees tracking and scanning a 3D puzzle piece via strategically placed beacons and labels located around the event venue. The objective is for the user to find the pieces and scan them with their mobile device to complete the puzzle!
Requirements
To set up the gamification system, you must have an EventsCase event app. From your perspective as the event organiser, supplying the following information is all you are required to do in regards to the design of the game. Your main role will be to place the beacons and labels in the defined positions marked on your supplied floor plan.
This information should be passed to your assigned Project Manager or submitted via the Help Centre if you do not have an assigned Project Manager.
You will need to supply the entire floor map of the venue with areas identified as to where the beacons and labels will be located.
You will need to supply all the assets that are to be included: logo for the puzzle, game splash screen, images to scan, colours, etc.
We will need to know the approximate distance between the beacons and labels.
The standard game is a 4-piece puzzle.
If more than 4 pieces are required, this will carry additional development time and be classed as a customisation (Authorisation/Cost implications).
App/Gamification timescales for the standard 4 piece puzzle is ONE MONTH minimum before the planned release date. If customisations are required, you must plan the launch accordingly.
The 3D puzzle game can be played with or without beacons. If beacons are to be used, we recommend having Bluetooth activated so users will receive notifications.
Accessing the Game
Once we have all the information requested and have built your game, we will update your event app with the gamification software. You will notice that the design of your event app menu changes to include a gamification icon (top row - middle icon).
Once you select the puzzle icon, your specified splash screen will appear:
Game Menu
Once loaded, you will see the gamification menu.
To see a floorplan and the location of the puzzle pieces select Map (Mapa).
Playing the Game
To begin the game, select Start Game (Iniciar Juego).
Once you enter the game, you will see a screen showing the labels you need to look for.
When you are near a label/puzzle piece - you will receive a notification on your mobile device (generated via the beacon) to notify you that you are close: "A piece of the puzzle is near!"
You will need to scan the label to make the 3D puzzle piece appear on your mobile device.
Tap your screen to capture that part of the puzzle and start adding pieces to your jigsaw. Each piece collected will be evident in the puzzle block along with a congratulations message!
Once all the pieces have been scanned and captured, you'll see the completed puzzle and instructions on what to do next.
Confirming a Winner!
How this works is up to you. Perhaps there will be a small prize for everyone who completes the puzzle or a winner will be drawn from those who took part and completed the challenge! Whatever you decide to do, you can be assured that your attendees will have fun!
