Due to the considerable amount of options and combinations that are available within a website set up, this user journey gives a high-level overview of what to expect from a website and what to look out for to ensure you have the best possible experience.
For physical, virtual or hybrid events, the website is used to provide you with information and news about the event as well as a means to access its virtual content. This may include registering for the event, session and speaker information along with advanced content regarding sponsors, exhibitors and the possibility of engaging with other attendees.


1. Explore the website

Whatever method has been used to guide you to the website of an event, follow the website URL and take the time to explore. Check each page and click each link and pop up to find out all you can about what is on offer.
2. Register to the event
If there is an active registration process, follow the journey through by completing all of the required fields and that of any guests you may have added.
Once you have registered for an event, you will most likely find that even more content is available to you. When you revisit the website and log in with your user details, chances are there will be new pages to explore or new “content blocks” that have appeared within a pre-existing page.

During the event

1. Log into the website to view the virtual event and live streaming

For a physical event, the website takes a back seat, but for a virtual event, it is the epicentre of everything that is happening. Make sure you are logged into the website and be aware of any time zone differences from your location so as not to miss out.
Key features to look out for are as follows:
Event Agenda (This may change during a virtual event for a number of reasons)
Sessions and corresponding links
Online pages
Breakout rooms
Networking functionality
Exhibitor meeting portal
2. Network with other attendees
A really important part of any event is the networking aspect. Try to look for a networking or attendees page where you can view other participants and engage in text messaging or video conferencing.
Within your user profile, there are a number of fields for you to complete which will allow other users to find you and engage with you. It’s a great opportunity to introduce yourself to all the other attendees.


1. Access VOD contents and post-event announcements

Many event organisers leave the website up and running after the event has concluded. This may be to update attendees on any competitions or important post-event information but also to allow access to On Demand content for those sessions and activities you were not able to attend the first time around.
2. Answer the post-event survey
A huge factor in making sure events are a success is to make sure that your needs are met and catered for. This will involve collecting feedback from yourself and other attendees via a post-event survey. It may seem a nuisance and you may think they are a waste of time, but believe us when we say, the thoughts and opinions of those who attend events in whatever capacity is absolutely paramount.